Fran Parker, the principal of Carlton Media Group, dials up winning media ad buys in Arizona like the rest of us call home on our cell phones. It’s second nature.

Fran is a respected figure in Arizona who has formed a sterling reputation in the media industry over 41 years.

As the principal owner of Carlton Media, a dominant force in the political arena for strategic media planning and buying, Fran is respected and recognized for her aggressive, knowledgeable and creative skills within the broadcast and print mediums.

During several years as a top sales producer in the cable television field, Fran got an inside view of the ad rates and sales margins of this market and established long-term relationships inside the ever-changing Arizona media outlets. This has permitted her to consistently negotiate local, rather than national rates, reliably securing the lowest cost per thousand for the client.

Any firm can blanket buy with today's technology. Knowing the market, preparing and securing advance placement, and understanding the demographics give Fran an edge.

Fran is about more than just business. She believes in giving back to her community. She served as president of the advisory board of Best Buddies Arizona and served on the board of the Arizona State Fair.